About two hours ago, Nerf took to their Facebook and posted the statement below regrading the whole Urban Taggers thing.
We appreciate the opportunity to provide the following statement concerning Hasbro’s investigation into “leaked” IP information regarding its NERF brand products. As with anything, there are two sides to every story. While we cannot comment on the details of any ongoing investigation, Hasbro takes all circumstances of its stolen and leaked IP very seriously and will continue to investigate sources of unauthorized information and products as it relates to its brands. We would like to clarify one of the inaccuracies that has been reported. While a local Hasbro Australia marketing team did reach out to the Urban Taggers website to engage in promotional activity for which it required its address, it was completely unrelated to the confidential global investigation being conducted on Hasbro’s behalf by independent investigators looking into sources of leaked IP information. Hasbro greatly values and appreciates its fan communities and is very proud of its strong relationships with many bloggers and sites that cover our brands and products.
The comments on the post are a mixed bag, check them out yourselves or join in on the discussion. Personally, I’m just watching from the bleachers until more passes and the story becomes more developed.