The winner of the first Battle of the Ads
FANS OF HASBRO’S NERF BRAND TO VIE FOR $10,000
IN SECOND “BATTLE OF THE ADS” CONTEST
Fans Compete for the Chance to Create the Next Great NERF Video,
Win Cash Prize and Bragging Rights
PAWTUCKET, R.I. – July 12, 2012 – In 2010, Hasbro, Inc.’s (NYSE:HAS) NERF brand challenged fans to show off their creativity, teamwork and skill in the inaugural “Battle of the Ads” contest, and fans excitedly answered the call by creating original NERF commercials. Over 1,500 fan-made videos were submitted, and with the help of public voting, Jeremiah England of Kansas was declared the winner for his video “It’s Ageless.” This year the NERF “Battle of the Ads: Elite Challenge” contest returns to coincide with the launch of the revolutionary, high-performance N-STRIKE ELITE blaster line!
As the superior firing power of the N-STRIKE ELITE blaster line promises to elevate the NERF experience on 9.9.12, the 2012 “Battle of the Ads: Elite Challenge” contest dares fans to take their NERF blaster skills to the next level and show the world their NERF brand pride. Beginning July 12th, fans will get the chance to showcase what the NERF brand means to them by writing, directing, editing and acting in their very own NERF brand videos featuring any or all NERF products. The grand prize winner takes home $10,000 and ultimate NERF NATION bragging rights.
“Members of the NERF NATION fan base are innovative, dedicated and, most of all, recognize the value of NERF play,” said Kelly Stone, US Marketing Director, Hasbro. “Since our successful 2010 “Battle of the Ads” contest, we’ve seen incredible growth in our fan community and the NERF product line has continued to develop in outstanding ways. As a result, we anticipate an abundance of impressive video submissions and are excited to see what NERF NATION creates for this highly anticipated round of “Battle of the Ads: Elite Challenge”.
During the July 12 – August 22 submission period, NERF fans aged 13 years and older are encouraged to showcase their talents, enthusiasm, and NERF pride by uploading their NERF “Battle of the Ads: Elite Challenge” submissions on http://www.NerfBattleOfTheAds.com. Users will be able to edit their videos on this site, adding details such as NERF logos, high-energy background music, and more. A selection of approved submissions will be featured on the site so fans can check out and be inspired by the competition! http://www.NerfBattleOfTheAds.com will also offer fans the chance to win NERF prize packs throughout the promotion, providing NERF NATION members even more incentive to get in on the action.
Submissions for the NERF “Battle of the Ads: Elite Challenge” will be judged based on creativity, compelling demonstration of NERF products, and level of energy of NERF play depicted. Four finalist videos will be uploaded to http://www.NerfBattleOfTheAds.com where NERF fans will be invited to help chose a winner by voting for their favorites. The grand prize winner will be awarded $10,000, and the winning video will be featured on the official NERF YouTube channel: YouTube.com/Nerf.
NERF NATION members can connect with the brand on Facebook.com/NerfNation, YouTube.com/Nerf, and Twitter.com/NerfNation. For additional details on how to enter the NERF 2012 “Battle of the Ads: Elite Challenge” contest and the official rules and conditions, log onto http://www.NerfBattleOfTheAds.com.
So TL:DR Nerf is having another battle of the ads contest. It runs from today (July 12, 2012) to August 22, 2012. Rules are very similar to last year, and the winner gets $10,000. Go to http://www.NerfBattleOfTheAds.com for more details and example videos.