Official product descriptions for Nerf Rebelle Heartbreaker Bow & Mission Central App

NERF REBELLE 2013 PRODUCT DESCRIPTIONS

Hasbro delivers major girl power this fall with the launch of the NERF REBELLE brand. Combining active play with social interaction, the global lifestyle brand provides girls with a new play experience. Inspired by current pop culture trends and based on insight from real girls, the NERF REBELLE brand is designed to empower players with confidence, high performance action, and a stylish edge. From sleek and powerful crossbows to trend setting accessories and a digitally enhanced world of app play, the impressive NERF REBELLE lineup delivers the ultimate in social active play and gaming adventure, encouraging players to work together, complete missions, and share the fun with friends. Hasbro will expand the NERF REBELLE offering later this year as the brand enters new categories including apparel and accessories. It’s time to Step Up and Stand Out.

New products for Fall 2013 include:

NERF REBELLE HEARTBREAKER Bow
(HASBRO/Ages 8 & up/Approx. Retail Price $19.99/Available: Fall 13)
The ultimate adventure accessory, the NERF REBELLE HEARTBREAKER bow features “true” bow action and powerful dart performance! Inspired by current pop culture trends, the HEARTBREAKER bow offers girls the poise and precision to take on any mission. To activate the bow, simply load a dart in the front and take aim. Then, pull back on the bow string handle and release to send darts soaring across the sky up to 75 feet, allowing for shot that shows off your skill with aim and attitude. Ready for action, the bow features an accessory rail which provides for five-dart storage for easy access to ammo and allows girls to customize their blaster with fun add-ons, like the NERF REBELLE Mission Central App Cradle (sold separately). The NERF REBELLE HEARTBREAKER bow comes with five collectible darts, Available at most major retailers nationwide and on HasbroToyShop.com.

NERF REBELLE MISSION CENTRAL App
(HASBRO/Ages 8 & up/Approx. Retail Price $14.99/Available: Fall 13)
Girls can grab a group of friends and experience the ultimate social adventure together in an App-enhanced world of the NERF REBELLE brand! To start the fun, fans can download the free NERF REBELLE MISSION CENTRAL App to their iPhone or iPod Touch, and insert the device into the stylish NERF REBELLE MISSION CENTRAL App cradle accessory. Attach the accessory to a compatible NERF REBELLE blaster (sold separately) and then it’s time to bring friends together for some serious fun! Within the app, players can create a personalized avatar and form squads with friends for multi-player gaming. NERF REBELLE players can capture photos and videos while in play, and even share the fun with friends. Players can also go on quests, compete to win in-game benefits, and even earn accessories for their avatar within the app. The NERF REBELLE MISSION CENTRAL app will be available for download at the App Store and compatible with the iPhone 4, iPhone 4S, iPhone 5, and iPod Touch (4th Generation). Compatible with select NERF REBELLE blasters. Available at most major retailers nationwide and HasbroToyShop.com.

I thought I would make this a separate post from the Toy Fair post in order to flesh out the Rebelle info a bit more. As for the Mission Central App, I believe it’s supposed to be free, and the price is referring to the cradle package accessory.

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